McVay is changing one word in the Rams’ slogan this year
Sean McVay has built a strong culture in Los Angeles since being hired by the Rams as a 30-year-old head coach in 2017 – the youngest in NFL history. He’s commanded the room from Day 1, going as far as studying his own team meetings to see how he can improve for next time.
One of the best ways he leads is by putting the team before any individual, summarized succinctly by the slogan, “We not me.” It’s been printed on T-shirts for coaches and players, and also plastered on the walls of the Rams’ headquarters.
But in 2025, that slogan will look ever so slightly different. Instead of reading “We not me,” it will say “We then me.”
Why? It has to do with also taking care of oneself, in addition to helping the team. Here’s an excerpt from a feature story by Jourdan Rodrigue of The Athletic on how former college coach Chris Petersen influenced this shift from McVay.
Influenced in part by Petersen, McVay said he will change the messaging and signage around the Rams’ practice facilities this offseason. For years, his slogan and the starting point for his team culture has been “We not me.” Now, it will say “We then me.”
The initial idea was to prioritize team over self. But, as McVay learned firsthand, when subjected to unique stress without constant maintenance, the self can decay — and maybe even destroy the collective.
This change was actually spotted in the latest episode of “Behind the Grind” where Les Snead was sitting in the Rams’ building with the new slogan in the background.
It’s a small adjustment but one McVay feels is necessary after losing himself a bit during the Rams’ disastrous 2022 season. He didn’t like the person he became that year and nearly stepped away from coaching altogether.
He’s since started to ensure he’s taking better care of himself in addition to leading the team, creating better work-life balance and preventing himself from wearing down too quickly.
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