Paid Social Strategist

Are you a seasoned paid social strategist with deep expertise in privacy-first attribution and measurement, particularly within the Apple ecosystem? We’re seeking a highly skilled contract consultant to join our team for a crucial 2-week engagement. You’ll play a pivotal role in shaping a RFP response, focusing on paid social strategy, analytics, and measurement. This is a high-impact, fast-paced opportunity to work on a prestigious project and showcase your expertise.

Contract Duration: 2 weeks
Hourly Rate: $80/hour
Working Hours: 20 hours/week
Location: Remote
Start Date: June 9th-June 23rd

Our client’s agency is responding to a complex RFP, demanding innovative solutions for paid social strategy within a privacy-centric environment. The current requirements necessitate expertise specifically in navigating limitations imposed by SKAdNetwork, AdAttributionKit, and the absence of traditional tracking methods like pixels and postbacks. Your contributions will be instrumental in crafting a compelling and technically sound response that positions our client as a leading partner.

Your Role:

As the Paid Social Strategist, you will:

As the Paid Social Strategist, you will play a pivotal role in shaping our RFP response. Your responsibilities include:

• Developing a compelling paid social strategy: Outline a comprehensive approach to achieving  campaign objectives within privacy constraints.
• Providing technical expertise: Offer insightful guidance on measurement strategy and optimization in privacy-constrained environments.
• Crafting compelling case studies and examples: Showcase your experience with successful campaigns that demonstrate your expertise in navigating similar challenges.
• Collaborating with the team: Work closely with our internal team to integrate your recommendations into a cohesive and persuasive RFP response.
• Contributing to the overall narrative: Help us articulate a clear value proposition that highlights our unique capabilities and addresses specific needs.

• Senior-level experience: Proven track record of success in paid social strategy and media buying across multiple platforms (Facebook, Instagram, TikTok, etc.).
• Deep SKAdNetwork & AdAttributionKit expertise: Hands-on experience with campaign setup, optimization, and reporting within these frameworks.
• Privacy-first measurement mastery: Demonstrated ability to develop and implement effective measurement strategies in environments without click-level attribution or platform postbacks.
• Experience with cohort-based and delayed data: Proven ability to optimize campaigns based on aggregated or delayed data from client-owned systems.
• Strong analytical skills: Ability to interpret and analyze complex data sets, identify trends, and draw actionable insights.
• Exceptional communication skills: Ability to articulate complex technical concepts clearly and concisely to both technical and non-technical audiences.
• RFP experience: Prior experience contributing to and/or leading the development of successful RFP responses.
• Executive presence: Ability to confidently present ideas and strategies to senior-level clients.
• Experience with media-led creator marketing (a plus): Demonstrated success in leveraging creator marketing to drive awareness and engagement.

To apply: Please specifically address your experience in awareness and performance/app download campaigns within the SKAdNetwork. We want to bring in a Rosie who is an expert in the space to bring thought leadership and advanced strategies to the forefront of the pitch. In-depth experience with media-led creator marketing across social platforms is a plus.

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

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