The rise of women’s basketball has caught the attention of Serena Williams.
The tennis legend and 23-time Grand Slam champion says she’s willing to put her money behind the sport.
In an interview with CNN published Monday ahead of the WNBA draft, Williams said that she “absolutely” would be interested in investing in a WNBA team.
“I absolutely would be,” Williams said. “With the right market, I would definitely be super interested in that.”
Williams earned roughly $95 million in prize money during her tennis career, and Forbes estimates her net worth at $290 million. She and her husband Alexis Ohanian have used their wealth to invest in multiple sports ventures including Angel City FC of the National Women’s Soccer League and the Los Angeles Golf Club, a franchise of the TGL developed by Tiger Woods and Rory McIlroy.
Williams didn’t discuss specific interests in investing in the WNBA. The league announced in 2023 that it’s expanding to the Bay Area alongside the Golden State Warriors. The team is scheduled to debut in 2025.
Williams and Ohanian, meanwhile, have previously focused their investing efforts in Los Angeles-area franchises. The league already has a franchise there in the Sparks. It wasn’t clear from her interview what “the right market” would entail. But Williams sounds ready to jump at the opportunity.
“I think women’s sport is having a moment that it should have always had,” Williams said. “I feel like tennis has had its moment. It’s international, and it’s huge, and it’s always gonna be there.
“Now it’s time to lift up other sports — women’s soccer, women’s basketball. There’s so many other sports that women do so great. Let’s put it on that platform that tennis is on. Women’s basketball is getting there, and it’s arrived.”
When asked about the potential risks involved of investing in women’s basketball, she cited the recent NCAA tournaments that saw more viewers tune in to the women’s national championship between Iowa and South Carolina than the men’s final between UConn and Purdue.
“There is no risk,” Williams said. “Women’s sport is exciting, women are exciting to watch. … It’s an overly safe bet when it comes to investing.”
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