Rory McIlroy, of Northern Ireland, reacts after winning in a playoff against Justin Rose after the final round at the Masters golf tournament, Sunday, April 13, 2025, in Augusta, Ga. (AP Photo/Matt Slocum)
(ASSOCIATED PRESS)
The Masters is one of the rare sporting events where history genuinely feels tangible every single year and 2025 was no exception. Rory McIlroy finally securing his career Grand Slam, becoming only the sixth golfer ever to do so, captivated viewers around the world. From the heartbreaking missed putt on 18, to his breathtaking playoff shot, fans were glued to their screens. His emotional walk to the scorer’s table highlighted the magnitude of this historic event. It doesn’t take an experienced collector to recognize its lasting significance. Some fans saw an investment opportunity, while others simply sought memorabilia to forever connect them to the moment. Unsurprisingly, eBay exploded with activity on the tournament’s final day. Here are five extraordinary eBay search trends from the final day of the 2025 Masters.
1. On April 13, 2025—the final day of the Masters—global eBay users searched for ‘Masters 2025’ items nearly 1,300 times per hour.
This staggering volume of searches underscores fans’ urgency to secure a piece of golfing history in real-time. Clearly, the immediacy of Rory’s historic victory drove collectors and fans alike to seek out memorabilia commemorating this iconic moment.
Masters gnomes have become quirky, collectible staples since Augusta National first introduced these whimsical garden figures in 2016. Each annual release, depicting unique golfer-themed gnomes, has developed into a highly coveted memorabilia item.
AUGUSTA, GEORGIA – APRIL 07: A view of a Masters Gnome being carried by a patron during a practice round prior to the 2025 Masters Tournament at Augusta National Golf Club on April 07, 2025 in Augusta, Georgia. (Photo by Richard Heathcote/Getty Images)
(Richard Heathcote via Getty Images)
3. On April 13, 2025—the final day of the Masters—when Justin Rose finished six-under to force a playoff, surged nearly 600% on eBay globally compared to the average day during the week prior to his final round (April 6-12, 2025).
Golf casuals might not have known who Justin Rose was prior to the 2025 Masters but rest assured he cemented himself as a household name with his incredible playoff forcing performance on the final day.
4. On April 13, 2025—the day Rory McIlroy completed his career Grand Slam by winning the Masters—searches for on eBay globally compared to the average daily searches during the week before the Masters began (April 3-9, 2025).
The massive spike in Rory McIlroy searches highlights just how profoundly fans want to connect with history-making moments.
As card collecting continues to boom, McIlroy’s monumental victory significantly boosted the demand for his trading cards. Collectors saw immediate value and long-term investment potential in cards commemorating the 6th player ever to accomplish the golf Grand Slam.
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The unprecedented surge in eBay searches on the final day of the Masters illustrates how in-sync the collecting world is with real time events. This for every collector: are you early enough to grab a piece of history at a good deal, or are you catching the wave at its peak, paying a premium driven by hype? The answer might depend less on timing and more on perspective. If you’re in it for the flip, timing is everything. But if you’re collecting because a moment moved you, because you felt something, then maybe value isn’t just measured in dollars, but in memory.
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