Sports sponsorship long followed a predictable playbook. Brands spent heavily on star male athletes, buying visibility and cultural relevance in a single move. The approach delivered reach, optimized for exposure rather than connection. In the process, it left women’s sports underfunded, undervalued and often overlooked altogether. That model has shifted. As investment pours into women’s … Read more
Brentford season ticket renewals ahead of the 2026/27 season have closed, and eligible members will now have the opportunity to purchase a season ticket. 98 per cent of season ticket holders have renewed their seats, an increase on last season, and we thank those fans for their loyalty and commitment in backing the Bees in … Read more
The uncertainty surrounding Kylian Mbappe ahead of the season-defining El Clasico is continuing to grow, with Real Madrid still unable to confirm whether their biggest star will be fit enough to face FC Barcelona. According to reports from Melchor Ruiz, what was initially expected to be a decisive day in Mbappe’s recovery process has now … Read more
Gasperini wants to build the Roma of the future. The Giallorossi coach believes the core team is a good foundation to which to add some top-notch players. No revolution, just a targeted reinforcement. In the meantime, the Giallorossi club will have to deal with the transfers scheduled by June 30th and then also think about … Read more
There was a time when Jasprit Bumrah’s slower ball wasn’t just a variation, it was sorcery. A carefully disguised trick, delivered with identical arm speed, that forced even the best batters into indecision. He didn’t just use it. He used it like the latest smartphone and toyed with it. This IPL, that toy has looked … Read more
MIAMI (AP) — Adley Rutschman had a go-ahead, pinch-hit single and Leody Taveras followed with a run-scoring single in the ninth inning to lift the Baltimore Orioles past the Miami Marlins 9-7 on Tuesday night, snapping a five-game skid. The switch-hitting Rutschman replaced the lefty-swinging Samuel Basallo — who tripled, doubled and singled earlier — … Read more
NEW YORK – There’s another major tribute to John Sterling in the works. Beginning with their May 18 home game against Toronto, the Yankees will wear special uniform patches honoring the legendary radio play-by-play broadcaster who passed away Monday at age 87. Advertisement The circular patch features a microphone over a pinstriped background, with the … Read more
The New York Giants and defensive tackle DJ Reader are reportedly in agreement on a two-year deal with a base salary of $12.5 million, per NFL Network’s Ian Rapoport. Reader is the fourth defensive tackle that the Giants have signed this offseason, following the trade of Dexter Lawrence to the Cincinnati Bengals. The veteran DT … Read more
Nielsen continues to come up with ways to more accurately capture viewing audiences. And, in turn, to pump up the numbers. The company announced on Tuesday that a “co-viewing pilot” consisting of wearable technology has resulted in a 4.19-percent average viewership increase for various significant TV events in February 2026: Super Bowl LX, the Olympics … Read more
Fever cuts 2026: Tracking Indiana’s most notable releases originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here. The 2026 WNBA regular season begins May 8 — and the league’s 15 teams are starting to trim their rosters in time for tip-off on Friday. Advertisement Advertisement Advertisement Players … Read more